From AEE: Pink Visual thinks outside the box
Jan 08, 2010
From www.lasvegasweekly.com - While some porn companies are going with big productions for their movies, big offers to D-list "celebrities" and big booths at the Adult Entertainment Expo, Pink Visual is bucking pretty much every trend.
Nowhere is that more obvious than the company's booth at AEE. Not only does its size not even begin to rival the booths of companies such as Digital Playground or Adam & Eve, but it's not even in the actual exhibit hall.
Instead, Pink Visual set up shop outside of the trade and media entrance, out in the open where those without AEE tickets or badges can stop by, use the free WiFi, charge their electronic devices and check everything out.
"We're taking advantage of CES by not being in the hall," said Kim Kysar, brand and product manager. "And all the people who aren't even going to the show and are just big fans, just hanging out, hoping to get a glimpse of somebody."
One of those people the fans won't get a glimpse of is Nadya Suleman, better known as Octomom.
When Vivid Entertainment offered Suleman $1 million last year to appear in a video for the company, Pink Visual countered by offering to provide her octuplets with diapers for a year - if she didn't appear in an adult film.
That wasn't the company's only foray into national news last year. After some Comcast cable customers in Tucson, Arizona, had their Super Bowl viewings interrupted by an accidentally aired 30 seconds of porn. Comcast gave those customers a $10 credit. Pink Visual turned around and offered a $10 discount for its website, in case those customers actually had wanted to keep watching the adult feature, rather than the big game.
"We try to be the fun, accessible porn company," Kysar said. "We try to be a little original and funny."
In this spirit, Pink Visual guerrilla-marketed just outside the showroom at last year's AEE - in the men's room, no less. Pink replaced the standard "urinal cakes" with a custom-made motion-activated speaker that set off a volley of pleased-sounding moans and groans. As each newcomer arrived and unzipped, the sound of a woman vocalizing moistly materialized. Everyone looked around, trying to figure out where it was coming from - maybe one of the stalls?
The fun factor was obvious at this year's AEE booth. Being out in a public area of the Venetian and Sands Expo Center meant the company had to make a few changes to their normal displays. So, Stormtrooper-head stickers were put over some of their models' more intimate parts.
Not only is that original and funny, but it plays well with PV's "Nerds 4r3 53xY" (Nerds Are Sexy) theme for this year as the company highlights its cutting edge of adult technology and lives up to its "We Innovate, You Masturbate" motto.
Pink Visual has made a strong push into the mobile porn world, including web and phone apps that allow users to post where they just had sex ( FapMap) or play games (itouchher.com) and take quizzes based on the company's content. It also has a number of mobile-specific sites that sniff for a user's browser to make sure they offer up the best viewing experience.
Despite an emphasis on keeping up with the latest and greatest technology, don't expect Pink Visual to enter the 3D market anytime soon, no matter how much noise those televisions are making at the Consumer Electronics Show this weekend.
"We did the 3D thing and I don't see that going to anyone's living room anytime soon," Kysar said, "because everybody just bought these huge HD systems and everybody's getting used to HD. And then to go out and buy another system that's 3D or going to display in 3D?
"Technology tends to move from the living room to the bedroom as the living room gets upgraded, so it's going to be a while before all the high-end tech stuff makes it to the bedroom."
Another important initiative for Pink Visual is a green one. The company is trying to be as environmentally friendly as possible, using recycled materials, soy-based inks and thinner DVDs that use fewer materials and less energy to create. They also do everything they can to keep energy use at their offices to a minimum.
"We get nasty e-mails from sys admins if we don't shut our computers down at night," Kysar said.
Last year, the company launched its Plant Your Wood series and donated $1 of each DVD sale to Trees for the Future, a non-profit organization that plants 10 trees for each of those dollars.
"Everybody loves trees," Kysar said. "Even if you don't hug them."
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